Bows take over the world. They decorate all that is possible — hair, cakes, bags, clothes, shoes, etc. And as ladies proudly display their femininity and tenderness, each bow becomes a symbol of beauty and strength, a reminder that softness is not weakness but a force to be celebrated. This tiny and seemingly insignificant detail adds freshness, lightness, and sweetness to the look. Due to the popularity of Coquette aesthetic nowadays, this trend with plurality of bows and ribbons was quickly picked up by society. Like almost every trend these days, the bow era comes from TikTok. Starting with pointelle camis, bows have spread to almost everything. At first, they migrated to hair accessories and then replaced items such as chokers. Fashion brands quickly noticed this growing popularity and started incorporating bow designs into jewelry products. Sandy Liang’s items were ones of them. She was probably the first who actively infused bows into collections. Fashion enthusiasts bought up bow-styled accessories and the popularity of this trend grew every day. After that, we received what we got now — bows came for the clothes. The past few years had the vision of hyper-femininity in fashion industry. Due to this, bows got a positive response from people. The growth was organic. Starting from the pandemic we got such styles as Cottage Core, Ballet Core, Belle Core and others. Since then, things are getting girlier thankfully to the Coquette Aesthetic, that contains the idea of “healing inner child”.