Mermaid Core

In 2024, when the fashion world is witnessing birth of various trends people believe that clothes are not just pieces of fabrics but something that can be reflection of the mind, the attitude, the soul. More and more fashion trends try to return us to the childhood, when everyone wanted to be somebody despite everything. Princesses, ballerinas, pirates, fairies — doesn’t matter! Fashion reminds you to be yourself even if you aren’t a child anymore.


“— But this dream is not reality.

— Who’s to say which is which?”

Alice in Wonderland, 2016


This little dialogue between Hatter and Alice from “Alice in Wonderland” best illustrates the main purpose of fashion nowadays. Who says you can’t dress as you like? Who says you look strange in this sequin skirt? People judge and they will always be. But don’t forget that every fashion trend is dictated by none other than people. 

An Essence of Mermaid Aesthetic

The Mermaid aesthetic is inspired by the mythical underwater world of mermaids. It embodies ethereal, magical vibe with sea-inspired elements.  The main idea is to reflect this in the overall look.

Although the popularity of the Mermaidcore was gaining momentum, the release of the live-action “The Little Mermaid” in the summer of 2023 was the main impetus. Since then a lot of celebrities and influencers picked the idea of the little mermaid image. 

Despite the peak of the Mermaidcore being a year ago, the fashion industry still actively uses this style in its collections, interpreting it in its own way but maintaining the main aesthetics. An example of this is Louis Vuitton’s Cruise Collection 2024.

Style Tips

I. Clothing

  1. Dresses and skirts: Mermaid-inspired silhouettes, such as fishtail skirts, adorned with laces, riffles, and net, decorated with sequins, pearls or sea-themed elements. Usually have layered fabrics. 
  2. Tops and Blouses: Blouses are also decorated with laces or riffles, can have seashell-shaped bodices. Tops are might be adorned with assemblies or sequins.
  3. Fabrics: Iridescent fabrics in aquatic colors like teal, turquoise, and seafoam green, along with sparkles, sequins, and pearls. Light, airy materials such as organza, silk, chiffon and tulle create a sense of movement and fluidity, similar to waves at the bottom part. Thicker fabrics can be used for the top parts of clothes.
  4. Other Details: Incorporating ropes, nets, and other nautical-themed details to enhance the maritime feel.
mermaid core dress
mermaid aesthetic dress, mermaid aesthetic photo

II. Accessories

  1. Jewellery: Pearl accents, marine-inspired jewellery.
  2. Bags: Seashell-shaped bags, with shine pearly fabrics or knitted ones.
  3. Hair accessories:  Seashell claws, chains and hair clips with pearls, crystals, and seashells.

III. Makeup and Hair

  1. Makeup: The makeup should reflect the shimmering beauty of the sea. Shades of teal, turquoise, seafoam green, and silver are perfect to create a magical, oceanic look. Adding glitter to the eyelids or inner corners can enhance the sparkle, while colorful eyeliners in blue, green, or purple add a dramatic touch to eyes.
  2. Hairstyles: For hairstyles, loose, tousled waves are perfect for achieving a mermaid-inspired look. These waves give the appearance of just having emerged from the ocean. But it is also can be something simpler. For example, braids or just hairstyle with claws.
mermaid makeup
mermaid makeup
mermaid hairstyle